Search Engine Optimisation (SEO) is the process of 'tweaking' your website to help Google see the value of your site and therefore recommend it to people searching on their site. Google and other search engines all try to determine what their users are looking for and provide them with what they see as the best source of information. By optimising your website for search engines we can ensure that you have the best chance of Google understanding the information on your website and therefore displaying it to search goers.
We focus on building an SEO program that targets local keywords for your business which are more likely to result in sales from those searching for your business services. With a solid understanding of how websites operate and the main features that Google and other search engines look for we can optimise your site to appear when a potential customer is searching for your primary services. The whole process can take some time and there is a lot of competition for certain industries so we recommend making SEO a part of your digital marketing strategy from day one.
Organic, Local or Pay Per Click… Not sure?
Organic SEO, is built on a good understanding of who your consumers are and what they are searching for, then you need to ensure that your website contains relevant content that matches this. Structuring your website and content so that consumers, and Google, can easily find and navigate through it.
How relevant is your websites’ content to the keywords you want to rank for?
Google takes this part seriously. It keeps track of keywords and search terms people use and tries to match them to relevant websites. When looking at the content in your website it helps if the keywords your potential consumers are searching for a present in your website and the content is relatable to the search terms.
Authority is an important part of SEO. Google determines your credibility and authority in the marketplace by the number of websites that link to yours, the number of websites that do this, and how authoritative those websites themselves are. This is then compared to your competitors. The more authority your website gains in the eyes of Google, the more likely your website is to rank for key search terms that deliver relevant visitors.
Get your business listing to show on Google when a local search query is detected, for example; ‘Plumbers Ballarat’.
To get listed on Google’s local listings, you will need a Google my Business account, Google maps listing and Google+ account. All of these accounts need to be verified with Google and optimised to suit Google and your website.
Local listings are free online business profiles that contain your business name, address, phone and any other relevant content about your business. There are hundreds of websites and online directories where you can do this. The purpose of creating local listings is to make your business visible on the Internet. Each new listing you create can increase your chances of being found by customers.
If you’re a new business starting out online, developing a local search campaign is a great tool you can use to build a local presence and best of all it's free.