Ballarat, Bendigo and other regional Victorian towns have a great history of small businesses. As locals we like to support local businesses to help the community thrive as a whole. With the new digital economy though it is often difficult to compete for relevancy and position online, this is where Reddrop Media can assist, we can create a Google AdWords™ campaign that helps your business list at the top of Google, giving you a greater chance at being found by local buyers.
Why do I need Search Engine Marketing (SEM)?
SEO can take same time to get results and you can't target every keyword or service that you might offer, this is where SEM comes in. With SEM we can pay Google a fee to be at the top of the page for the search terms or keywords that you want to rank for, this model is also know as Pay Per Click or PPC. Because you are choosing to pay for the listing you pay every time that a search goer clicks on your link, this can vary from anywhere between 1c and even up to $100+, the average cost usually sits between $2-10 though depending on the search term competition.
Whats the difference between SEM, PPC and AdWords?
Nothing... These are all terms used to describe the same process of paying a search engine to advertise your links at the top of their results page. A lot of digital marketing companies refer to SEM using different terms, however at the end of the day the process is still exactly the same.